Marketing Opportunities for Analytics and Advertising Industry

Question: Discuss about theMarketing Opportunities for Analytics and Advertising Industry. Answer: The codes of practice provided the information about the standard which has been set under the work health and safety laws. It helps to recognize the better ways to achieve the work health and safety through the application of the law. It is only applicable for the Australia where the person works under any company or any organization. The court also takes evidence though the application of the code of practices. The mandatory codes always establish the minimum standards of protection towards the consumer where it always applicable for the regulation for the unfair trading law and it always enforceable. The voluntary codes always showed the self regulation of industry where it can be making them associated with the industry. Sometimes it also forms the partnership with a government agency (Australia and Authority 2014). It helps to collect and control the personal information through the online and online marketing channels where the code is always a platform, channel and technology neutral. The ADMA code of practice also helps in increase of community trust and consumer confidence in the marketing, media, analytics and advertising industry (Hair Jr and Lukas 2014). The Competition Law which has been enforced by the Australian Competition and Consumer Commission (ACCC) has been formed for a fair trading in the business and consumers. The Australian Consumer Law has provided the frameworks for the enforcement of unfair contract terms, product safety laws, consumer rights guarantees and unsolicited consumer agreements. The Australian Intellectual Property laws has been framed for the enforcement on the trade mark protection, patent protection, design protection, registering a domain name and copyright protection laws in Australia. The Corporation Act 2001(Cth) has been framed for providing the requirements of financial products and services to all the organization in Australia. The Work Health and Safety Act 2011 has provided the duty of care to the health and safety of the staff, customers and the general public in any organization (Armstrong et al. 2014). Direct marketing is process of formation where advertising has been introduced by the organization where they contact or communicate directly with the client. It could be through the phone, messaging, websites, emails, database marketing, through television or magazine or newspaper. The direct mail services have been operated for the promotion of the business and the products. It is a form of marketing. The telemarketing process defines where the organization communicates directly with the customers through telephonic conversation for giving information about the products and promoted (Australia and Authority 2014). Telemarketing always makes the implication of the communication through a well planned and accurate of services. The Email marketing is another form of communication which is easy and cost effective way to reach to the valued customers for the promotion of the products and selling those. The SMS marketing is a way of communication for reach the individual customers which are also cost worthy of direct marketing (Armstrong et al. 2014). The advantages to an organization of having broad marketing mix are it helps in the promotion of acceptance of new products by increasing the brand images. It also helps to identify the customers through the behavior, characteristics and personality. The flexibility of changing trends also depends in broad marketing. When organizations planned for target marketing then it provided the preference to the key customers which also focused on the customer needs, solve their problems or help them in some way. The disadvantages to an organization of having broad marketing mix are it makes decrease the value of the products. More it will longer for the promotion, it will decreasing the value of the product every day. In the broad marketing the organization changes the price promotion which can affect on the brand equity and the valuable asset that a company will be destroyed. The customer always bargains in the broad marketing after the promotion is over (Reino and Hay 2016). The marketing opportunities can be evaluated through several processes. It could be strategic which helped to identify the goals and tactical which provided the action to get or achieve the goals in marketing. It should be measurable because without the measures u=it never be controlled. It must be vague because when the goal is identified then it should have a proper strategies and tactics to achieve. It should be actionable rather than contingent because the actions only describes whether the strategies has been applied or not through the application of different tactics (Armstrong et al. 2014). When it has been achieved it must support on the dependent upon uncontrollable outside forces. They must be clearly articulated because it is not possible to describe and understand the strategies to the employees but they can help to achieve the success. The marketing opportunities should be achievable rather than inspirational because it is necessary to hold an inspirational vision because there is no wrong (Hair Jr and Lukas 2014). Food Standards Australia New Zealand (FSANZ) is a statutory authority which has given by the Australian Government for the protection of the food industry for the Australian Government Health portfolio. FSANZ develops best food standards for Australia and New Zealand. The code is applicable for the state and territory departments, agencies and local councils in Australia; the Ministry for Primary Industries in New Zealand and the Australian Department of Agriculture and Water Resources for food imported into Australia (Regulations 2013). This code basically covers the standards of the food safety and the hygiene of the food products. It also sets the appropriate premises for the food industries. Under the FSANZ the labeling, composition and advertising of food are also controlled in Australia. it also helps to develop the codes of conducts with the collaboration with the food industry for establish the framework. The Standard 3.2.2 has set out a specific management legal framework which works with the receipt, storage, processing, display, packaging, transportation, disposal and recall of food in Australia. The food expert sets the standards of the foods. It is necessary that the food controllers must have enough knowledge and skills to manage the food issues on the food industry. They supervise the quality of the food and the proportionate of the food products whether it will not make any bad affect on the human body. The basic importance of the FSANZ is to work with the hygiene of the food organization which includes cleaning, sanitizing and maintenance of every equipment of the food industry. The food experts always make sure that they should ensure the quality of food whether those are safe for the human body or not (Regulations 2013). The other common laws and legislations which are applicable for the food industry are Trade Practices Act 1974 (Cth) - enforced by the Australian Competition and Consumer Commission Fair Trading Act 1987 (NSW) - enforced by the NSW Fair Trading Weights and measures - enforced by the National Measurement Institute The Corporation Act 2001 (CTH) which has enforced for the basis structures of any corporation or industry. In some state they have their own legislations like in Queensland which are Food Regulation 2016 for the display of license details by mobile premises, licensable food businesses, isolation of contaminants in food and fees for applications. The Food Production Safety Act 2000 helps to production of primary produce for which a food safety scheme applies, as detailed in the Food Production (Safety) Regulation 2014. Reference Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014. Principles of marketing. Pearson Australia. Australia, W. and Authority, M.R., 2014. Strategic Plan 2014-2018. Department of Local Government and Communities. Babin, B.J. and Zikmund, W.G., 2015. Exploring marketing research. Cengage Learning. Czinkota, M.R. and Ronkainen, I.A., 2013. International marketing. Cengage Learning. Hair Jr, J.F. and Lukas, B., 2014. Marketing research (Vol. 2). McGraw-Hill Education Australia. Regulations, P., 2013. Australian Dairy Industry. Reino, D. and Hay, B., 2016. The use of YouTube as a tourism marketing tool.