Focus Groups Essay -- essays research papers

Focus GroupsFocus mathematical groups are a qualitative form of marketing research that undersurface help a marketer assess consumer needs and feelings in a way that simplistic questionnaires rat not. In a tenseness group, you bring together a small group to discuss issues and concerns about the features of a product. Participants are ordinarily paid a fee for their time. A marketer can take a leak valuable information such as gaining a customers attitudes and determining advertising persuasiveness. The group is typically run by a moderator who maintains the groups strain. Some recent topics of interest regarding this subject are centralise groups for advertising, Online nidus groups, and political think groups.Traditional focus groups usually deal with a consumers reaction to a product, whether it be good or bad. In todays ad-packed media, marketers need to worry about how consumers react to their advertising. Many marketers deplete set up focus groups to do just that gauge how efficacious an ad is, whether or not the group was interested, and if the ad and brand line can be recalled from the spot.Companies such as Motorola have used focus groups to gauge the effectiveness of commercials. When the company chose to launch the Wings campaign, they were unsure of what mental strain would be appropriate for the T.V spot. An overwhelming response from a focus group led to the use of the Rolling Stones variant You Cant constantly Get What You Want. Marketers at Motorola raised concerns of whether or not the song was appropriate, based on the title. After a positive response from their focus group, the company ran the ad. overwhelmingly positive focus-group response to the Rolling Stones as a transgenerational and transgeographic icon confirmed people were more interested in the sense of the music than the lyrics. (Adage.com, Snyder)While traditional focus groups and their face to face order of collecting data has proven to be effective, the inte rnet has proven to be both more effective and more convenient. A traditional focus group normally consists of about 10 people, while an online group can reach thousands of participants. The DiscoverWhy group is one such group that holds online polls and focus groups for various companies. In order to test the effectiv... ...se the information wisely can gain valuable insight to difficult problems. http//adage.com/search97cgi/s97_cgi?action=View&VdkVgwKey=%2E%2E%2F%2E%2E%2F%2E%2E%2Fadage%2Fwww%2Fnews%5Fand%5Ffeatures%2Ffeatures%2F19980420%2Farticle2%2Ehtml&DocOffset=35&DocsFound=92&QueryZip=focus+group&SearchUrl=http%3A%2F%2Fadage%2Ecom%2Fsearch97cgi%2Fs97%5Fcgi%3Faction%3DSearch%26QueryZip%3Dfocus%2Bgroup%26Filter%3Dadage%255Fbak%252Ehts%26ResultTemplate%3Dadage%255Fresults%252Ehts%26QueryText%3Dfocus%2Bgroup%26ResultStart%3D31%26ResultCount%3D10&http//adage.com/search97cgi/s97_cgi?action=View&VdkVgwKey=%2E%2E%2F%2E%2E%2F%2E%2E%2Fadage%2Fwww%2Finteractive%2Farticles%2F20000327%2Far ticle1%2Ehtml&DocOffset=17&DocsFound=92&QueryZip=focus+groups&SearchUrl=http%3A%2F%2Fadage%2Ecom%2Fsearch97cgi%2Fs97%5Fcgi%3Faction%3DSearch%26QueryZip%3Dfocus%2Bgroups%26Filter%3Dadage%255Fbak%252Ehts%26ResultTemplate%3Dadage%255Fresults%252Ehts%26QueryText%3Dfocus%2Bgroups%26ResultStart%3D11%26ResultCount%3D10&http//www.adcritic.com/corporate/http//www.mtv.com/sendme.tin?page=/mtv/news/chooseorlose/features/feature_0306.html