Amazon in E-Commerce

Question 1 How has Amazon.com and their use of meshing changed the retail industry? Give examples.Answer 1Amazon.com has revolutionized the exchange and purchasing of e very last(predicate) products everywhere the internet. It started with selling books over the internet and progressed in selling some all consumer goods within a short span of time. Its engineering and feel principals coiffure incontestable that all the sundry(a) standard compliances are met and warrant for improving the system behavior for its customers.Customers stupefy now drawd from the brick and mortars vex, a traditional case for purchase of products, to the click and mortars model for ease of access, anytime anyplace access, take part in auctions and avail several promotion offers and gifts. The very perspective towards retail buying has been changed by Amazon.com. The virtual(prenominal) store opinion is quite likely followed by many retailers after the success of Amazon.com and they have cre ated a benchmark for its products and selling models define the very success over the extensive period since its inception.Question 2 Comparisons have been do by giant bookstore retailer Barnes & Nobles and Amazon.com. Barnes and Noble operate scores of bookstores in many local communities. Yet Amazon.coms reach goes anywhere and everywhere with the Web. What, in your opinion, should Barnes and Nobles do to compete with Amazon.com?Answer 2Barnes and Nobles essential identify the very future requirements for its physical bookstores and come up with click and mortars model for fetching the right customer focus and model. Identifying the competition or so and the changing outlook of the customers towards termination making for purchasing products is the greatest differentiator for change. The decision making for taking the fear of Barnes & Nobles over the internet would make sure that all the discordant present disadvantages would be capitalized upon.The bulls eye mark of Barnes & Nobles makes sure that every activity towards the envelopment of skyrocketing technologies would break out into a mammoth in promoting its success and growth. Only setting up the website is not enough. The representation model, sound engineering techniques, fictional character standards and affiliation techniques makes sure that its representation over the internet is strong and makes a presence rattling promising.Question 3 In order to more quickly visit and sustain its profitability should Amazon.com have remained a solely clicks based e-business (without warehouses) selling only books? Why or why not?Answer 3Amazons decision to cater to several products would definitely move its primary base of selling books to new(prenominal) products. This is a sort of erosion of its primary shuffling which it created for selling books. The very brand creation and sustenance for selling books online had created a larger market share for book selling. The various bookstor es at that time were in greater risk concerning their sales as Amazon grew in its market share for selling books. It was a brand which no one could deny. Its decision towards clicks business for selling other products over books makes sure that monopoly was broken to some extent and other small to mass medium sellers in the market found opportunity to make some business.These created a balanced view for existence in the grocery store allowing every property of sellers and customers to interact for good. Another reason for making the right move is for long term business continuity and spreading its wing to several other products which did not make it to the internet in that era. Amazons decision to be clicks based business must be changed into clicks and mortars business model for improving its supply chain by making it efficient and sound.The effective supply chain would cut down extra costs of expatriation and shipping and would in turn create trust for its safety and quality p olicies. Warehouses would make sure that timely delivery of products can be made at lesser costs, which otherwise would create a sense of be amiss and evolve privacy and security aspects to a larger scale.Question 4 How can Amazon.com complete Bezoss vision? What do they need to do to individualize their services to 25 million customers?Answer 4Amazon.com must fetch the customers according to their tastes and product liking. The following can be the various options that can be exercisedProvide a survey with questionnaires of what is important, how it can be best(p)ed, what else is desired and so on. The survey questions would serve quite helpful in fetching the right suggestion from its customers to in turn get them everything they desire.The sufferance of B2B and C2C model where various sellers and buyers can view for selling the products of their choice. This would help users to create according to their preferences so that more number of customers is fetched for purpose.The customer logs must be duly analyzed for fetching the right decision and data tap approaches to the vast data can be devised for getting the facts out for better customization of products and services.Request boxes and techniques must be presented so that in case a customer fails to find exactly what he desires, he can make a request for the new product. This would help to fetch the needs in micro detail for better capturing of the customer base.The above approaches would enhance Bezoss vision to cater to individual needs and demands.Amazon is a virtual reseller, one of the main new intermediaries (Sarkar, 1996.) They are an electronic-commerce only intermediary business and customer relationship management (CRM) is conducted purely via their website a virtual marketplace with no direct contact between buyers and sellers. Amazon have created a virtualized value system through their accelerated ordering, delivery and payment of goods and services, composition reducing operating and inventory costs associated with traditional bricks and mortar stores. This model demands a change to bring every buyer and seller to meet for catering individualized services.ReferencesSarkar, M., Butler, B. & Steinfield, C. (1996) Intermediaries & Cybermediaries.